By Harley J Summer
People are so fond of surfing the World Wide Web where they get
all the stuff they need. Whatever passion or hobbies they have, they can
satisfy it via the internet. For this reason, entrepreneurs,
celebrities, even politicians, are creating their own websites to
promote their businesses or themselves.
Online marketing is not just about having a website. The site has to be informative and attractive or people will not visit it. There are many things to consider in completing a worthy website.
Web Hosting
Web hosting is the service that puts your website on the web. Without hosting, only you can see your site. It will not be available to all other users of the internet. Various companies provide web hosting. They have free hosting offers and premium ones. Getting free hosting will save money, but not entirely wise. Website quality suffers from free web hosting services as it compromises the important aspects.
First is it only gives site owners limited space, so they are restricted in publishing content on their websites. They do not have freedom to publish whatever they want. Another is the advertisements; the provider has every right to post their own advertisements on your website since the hosting is free. This creates clutter and unwanted content, making the site less attractive. When you choose free web hosting, once the provider shuts down, you lose all your content. You cannot retrieve them, as you do not have sole ownership of everything you posted on the website.
Good, Catchy Name
If you are an entrepreneur wanting to build a website for your business, you name that website right after your business. You do not want people to confuse a certain website for other establishments because you decided to get fancy naming it. The simpler the domain name, the better.The exact name of a business does not have to be the same domain, but owners need to make sure it appeals as an extension of the brand. The domain name has to be creative and catchy. If it does not appeal to people, chances are they will not remember it.
Focus on attracting your target audience first. If you sell clothes for teenagers, the website name should appeal to teens. If you are a politician, your domain should get the voters' attention.
Domain registration is another way to strengthen your website name. Registering your domain in your country classifies your content, being specific means being high up in the search rankings.
Design with Function and Appeal
Site owners must design their website according to its content. It should look good and be user-friendly. The experience of the users on your site will define their loyalty to you. If a website sells women's makeup, the design should be chic and sophisticated. If you run a sports news website, it should be manly, but easy on the eyes for browsing.
Online marketing is not just about having a website. The site has to be informative and attractive or people will not visit it. There are many things to consider in completing a worthy website.
Web Hosting
Web hosting is the service that puts your website on the web. Without hosting, only you can see your site. It will not be available to all other users of the internet. Various companies provide web hosting. They have free hosting offers and premium ones. Getting free hosting will save money, but not entirely wise. Website quality suffers from free web hosting services as it compromises the important aspects.
First is it only gives site owners limited space, so they are restricted in publishing content on their websites. They do not have freedom to publish whatever they want. Another is the advertisements; the provider has every right to post their own advertisements on your website since the hosting is free. This creates clutter and unwanted content, making the site less attractive. When you choose free web hosting, once the provider shuts down, you lose all your content. You cannot retrieve them, as you do not have sole ownership of everything you posted on the website.
Good, Catchy Name
If you are an entrepreneur wanting to build a website for your business, you name that website right after your business. You do not want people to confuse a certain website for other establishments because you decided to get fancy naming it. The simpler the domain name, the better.The exact name of a business does not have to be the same domain, but owners need to make sure it appeals as an extension of the brand. The domain name has to be creative and catchy. If it does not appeal to people, chances are they will not remember it.
Focus on attracting your target audience first. If you sell clothes for teenagers, the website name should appeal to teens. If you are a politician, your domain should get the voters' attention.
Domain registration is another way to strengthen your website name. Registering your domain in your country classifies your content, being specific means being high up in the search rankings.
Design with Function and Appeal
Site owners must design their website according to its content. It should look good and be user-friendly. The experience of the users on your site will define their loyalty to you. If a website sells women's makeup, the design should be chic and sophisticated. If you run a sports news website, it should be manly, but easy on the eyes for browsing.
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